On forums and blogs across the internet , this is a frequently asked question. The reason is that most countries are blocked from accessing these sites. The truth is that business model of internet TV and how the viewing rights are sold, require these restrictions.
Most TV companies, the owners of the content on these sites, rely on advertising and overseas sales for the majority of their income, of course BBC Iplayer is slightly different being publically funded.
For Hulus advertisers, the target audience is vital, they want their adverts seen by a specific geographic group. Of course the manufacturer who supplies goods or services to the US market wants US people to watch them. They will not be interested in advertising to European or Asian viewers for instance.
Although the biggest reason is because it can actually result in a direct financial loss – because of the way these content rights are sold. You buy the broadcast rights for a particular location. This leaves the content owner able to sell or market the overseas rights seperately. Of course if everyone knew they could just go to a web site and watch the series anyway, then these rights be would worth significantly less.
There are other slight nuances to this situation particularly with regards to public broadcast companies like the BBc who are funded by a fee, but generally this covers the main blocks to accessible content worldwide.
The problem is that this model is doomed to failure, it is simply too difficult to restrict content on a largely unregulated internet. Blocking all the file share, P2P and torrent sites would only solve half of the problem. Technically it is fairly easy to mask your IP address through a proxy or a VPN, which instantly bypass all current geolocating blocks. Sure you can block individual IP addresses but this can easily become an incredibly time intensive job. It’s not that hard to switch and use another IP address and it will get significantly easier with the advent of IPV6 when addresses will be in abundant supply.
In essence these media companies like Hulu and M6 Replay will have to start looking at the internet as a whole, there is no way in my opinion that this market segregation will work in the future. We are too well connected, a work around or a pirated copy can spread across the electronic world in hours. Creating new and more complicated technical blocks and censorships will become more costly than the revenue it saves. The market needs to think again about how it does business in the internet age.
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